Pregled bibliografske jedinice broj: 967791
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity // Handbook of Research on International Advertising / Okazaki, Shintaro (ur.).
Cheltenham: Edward Elgar Publishing, 2012. str. 376-398
CROSBI ID: 967791 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Autori
Bušljeta Banks, Ivana ; De Pelsmacker, Patrick
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Handbook of Research on International Advertising
Urednik/ci
Okazaki, Shintaro
Izdavač
Edward Elgar Publishing
Grad
Cheltenham
Godina
2012
Raspon stranica
376-398
ISBN
978 1 84844 858 2
Ključne riječi
probability markers, tolerance for ambiguity
Sažetak
The paper examines the use of probability markers in advertising claims. Specifically, the effectiveness of advertising claims which contain hedges, pledges, or no probability markers is examined on participants with varying degrees of tolerance for ambiguity to find out which types of examined claims are more effective for people who are lowly- or highly-tolerant.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Kognitivna znanost (prirodne, tehničke, biomedicina i zdravstvo, društvene i humanističke znanosti)
POVEZANOST RADA
Ustanove:
Zagrebačka škola ekonomije i managementa, Zagreb
Profili:
Ivana Bušljeta Banks
(autor)
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Book Citation Index - Social Sciences & Humanities (BKCI-SSH)
