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Pregled bibliografske jedinice broj: 967715

Advances in Advertising Research (Vol. V)

Advances in Advertising Research (Vol. V) / Bušljeta Banks, Ivana ; De Pelsmacker, Patrick ; Okazaki, Shintaro (ur.). Wiesbaden: Springer, 2015 (zbornik) doi:10.1007/978-3-658-08132-4

CROSBI ID: 967715 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Advances in Advertising Research (Vol. V)

Urednik/ci
Bušljeta Banks, Ivana ; De Pelsmacker, Patrick ; Okazaki, Shintaro

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, zbornik, znanstvena

Izdavač
Springer

Grad
Wiesbaden

Godina
2015

Stranica
335

ISBN
978-3-658-08131-7

Ključne riječi
advertising research

Sažetak
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Kognitivna znanost (prirodne, tehničke, biomedicina i zdravstvo, društvene i humanističke znanosti)



POVEZANOST RADA

Ustanove:
Zagrebačka škola ekonomije i managementa, Zagreb

Profili:

Avatar Url Ivana Bušljeta Banks (urednik)

Poveznice na cjeloviti tekst rada:

doi www.springer.com

Citiraj ovu publikaciju:

Advances in Advertising Research (Vol. V) / Bušljeta Banks, Ivana ; De Pelsmacker, Patrick ; Okazaki, Shintaro (ur.). Wiesbaden: Springer, 2015 (zbornik) doi:10.1007/978-3-658-08132-4
Bušljeta Banks, I., De Pelsmacker, P. & Okazaki, S. (ur.) (2015) Advances in Advertising Research (Vol. V). Wiesbaden, Springer doi:10.1007/978-3-658-08132-4.
@book{book, year = {2015}, pages = {335}, DOI = {10.1007/978-3-658-08132-4}, keywords = {advertising research}, doi = {10.1007/978-3-658-08132-4}, isbn = {978-3-658-08131-7}, title = {Advances in Advertising Research (Vol. V)}, keyword = {advertising research}, publisher = {Springer}, publisherplace = {Wiesbaden} }
@book{book, year = {2015}, pages = {335}, DOI = {10.1007/978-3-658-08132-4}, keywords = {advertising research}, doi = {10.1007/978-3-658-08132-4}, isbn = {978-3-658-08131-7}, title = {Advances in Advertising Research (Vol. V)}, keyword = {advertising research}, publisher = {Springer}, publisherplace = {Wiesbaden} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Book Citation Index - Social Sciences & Humanities (BKCI-SSH)
  • Scopus

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