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Pregled bibliografske jedinice broj: 967711

An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis

Bušljeta Banks, Ivana; De Pelsmacker, Patrick
An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis // Advances in Advertising Research (Vol. IV) / Rosengren, Sara ; Dahlén, Micael ; Okazaki, Shintaro (ur.).
Wiesbaden: Springer, 2013. str. 299-312 doi:10.1007/978-3-658-02365-2_23

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Naslov
An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis

Autori
Bušljeta Banks, Ivana ; De Pelsmacker, Patrick

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Advances in Advertising Research (Vol. IV)

Urednik/ci
Rosengren, Sara ; Dahlén, Micael ; Okazaki, Shintaro

Izdavač
Springer

Grad
Wiesbaden

Godina
2013

Raspon stranica
299-312

ISBN
978-3-658-02364-5

ISSN
1869-6929

Ključne riječi
Purchase Intention Uncertainty Avoidance Television Advertising Rational Appeal Emotional Appeal

Sažetak
Probability markers are specific words or phrases used to signal to which degree is it likely that a given claim or argument is true. They indicate various levels of probable (hedges) or certain (pledges) truth, and can be used in advertising to reduce the consumers’ tendencies to counter-argue the claim of the ad (Vestergaard and Schroder, 1985) or to enhance the credibility of the claim (Areni, 2002).

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Kognitivna znanost (prirodne, tehničke, biomedicina i zdravstvo, društvene i humanističke znanosti)



POVEZANOST RADA

Ustanove:
Zagrebačka škola ekonomije i managementa, Zagreb

Profili:

Avatar Url Ivana Bušljeta Banks (autor)

Poveznice na cjeloviti tekst rada:

doi link.springer.com

Citiraj ovu publikaciju:

Bušljeta Banks, Ivana; De Pelsmacker, Patrick
An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis // Advances in Advertising Research (Vol. IV) / Rosengren, Sara ; Dahlén, Micael ; Okazaki, Shintaro (ur.).
Wiesbaden: Springer, 2013. str. 299-312 doi:10.1007/978-3-658-02365-2_23
Bušljeta Banks, I. & De Pelsmacker, P. (2013) An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis. U: Rosengren, S., Dahlén, M. & Okazaki, S. (ur.) Advances in Advertising Research (Vol. IV). Wiesbaden, Springer, str. 299-312 doi:10.1007/978-3-658-02365-2_23.
@inbook{inbook, author = {Bu\v{s}ljeta Banks, Ivana and De Pelsmacker, Patrick}, year = {2013}, pages = {299-312}, DOI = {10.1007/978-3-658-02365-2\_23}, keywords = {Purchase Intention Uncertainty Avoidance Television Advertising Rational Appeal Emotional Appeal}, doi = {10.1007/978-3-658-02365-2\_23}, isbn = {978-3-658-02364-5}, issn = {1869-6929}, title = {An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis}, keyword = {Purchase Intention Uncertainty Avoidance Television Advertising Rational Appeal Emotional Appeal}, publisher = {Springer}, publisherplace = {Wiesbaden} }
@inbook{inbook, author = {Bu\v{s}ljeta Banks, Ivana and De Pelsmacker, Patrick}, year = {2013}, pages = {299-312}, DOI = {10.1007/978-3-658-02365-2\_23}, keywords = {Purchase Intention Uncertainty Avoidance Television Advertising Rational Appeal Emotional Appeal}, doi = {10.1007/978-3-658-02365-2\_23}, isbn = {978-3-658-02364-5}, issn = {1869-6929}, title = {An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis}, keyword = {Purchase Intention Uncertainty Avoidance Television Advertising Rational Appeal Emotional Appeal}, publisher = {Springer}, publisherplace = {Wiesbaden} }

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