Pregled bibliografske jedinice broj: 964329
Methodology for managing a business strategy within high-tech companies
Methodology for managing a business strategy within high-tech companies // International Journal of Business and Economics Affairs (IJBEA), 2 (2017), 6; 366-378 doi:10.24088/IJBEA-2017-26006 (međunarodna recenzija, članak, ostalo)
CROSBI ID: 964329 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Methodology for managing a business strategy within
high-tech companies
Autori
Kozina, Melita
Izvornik
International Journal of Business and Economics Affairs (IJBEA) (2519-9986) 2
(2017), 6;
366-378
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, ostalo
Ključne riječi
managing a business strategy ; methodology for managing the business strategies
Sažetak
In today's modern era of digital economy, high- tech companies have a big challenge in achieving competitive advantage. The purpose of the paper is to describe a methodology for managing the business strategies within high- tech companies. The methodology helps to the board of the companies to identify strategic management processes in order to evaluate the existing maturity of their implementation and to define the improvements due to the desired maturity level (ML). The following concepts and standards have been used for this purpose: PDCA concept, the Balanced Scorecard method, CobIT 4.1, ISO/IEC 33004 standard.
Izvorni jezik
Engleski
POVEZANOST RADA
Ustanove:
Fakultet organizacije i informatike, Varaždin
Profili:
Melita Kozina
(autor)
