Naslov
Ethics as the Strategy for Public Relations Associations

Autori
Kolić Stanić, Matilda

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOV Ation Conference Vol. 4, No. 1 / Milković, Marin ; Pejić Bach, Mirjana ; Peković, Sanja ; Perovic, Djurdjica ; Šimičević, Vanja ; Zoroja, Jovana - : Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2018, 120-126

Skup
4th ENTerprise REsearch InNOVAtion Conference (ENTRENOVA 2018)

Mjesto i datum
Split, Hrvatska, 06.09.2018. - 08.09.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
communication, public relations, ethics, associations, strategy

Sažetak
The main goal of the paper is to analyse the objectives declared by the twenty professional associations of public relations, from the perspective of ethics. To answer in which way PR-associations consider ethics as one of the objectives of their work, the research used the qualitative content analysis of the official web-sites of twenty different professional (inter)national associations in Europe and US. The research showed that the majority of the associations emphasized the ethical dimension of their efforts, although it is not unanimously shared, since some of them express it in a very vague way. Nevertheless, the majority of analysed professional associations are aware of the importance of ethics in public relations and of their own strategical role in the field of public relations ethics.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA