Naslov
BUSINESS PERFORMANCE OF CROATIAN COMPANIES MEASURED BY BALANCED SCORECARD APPROACH: SIZE, MARKET POSITION AND INTERNATIONAL ORIENTATION DIFFERENCES

Autori
Miloloža, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
INTERDISCIPLINARY MANAGEMENT RESEARCH XIII / Barković, Dražen ; Runzheimer, Bodo - Osijek : THE JOSIP JURAJ STROSSMAYER UNIVERSITY OF OSIJEK, FACULTY OF ECONOMICS IN OSIJEK, 2017, 352-366

Skup
INTERDISCIPLINARY MANAGEMENT RESEARCH XIII

Mjesto i datum
Osijek, Hrvatska, 19.05.2017. - 21.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
balanced scorecard approach, size, market position, international orientation, Croatia

Sažetak
Today’s business environment is characterized by rapid change and adjustment to market conditions, so companies, unless they need to achieve competitive advantage and success over the competition, they should measure success in achieving strategic goals. Th e balanced scorecard approach includes four perspectives which are studied during the measuring of the success of the company: customers, internal processes, finance, and learning and growth of employees, and was introduced by Kaplan and Norton at Harvard University in 90-ies of the last century. The aim is to explore the level of performance measured by balanced scorecard approach on a sample of Croatian companies, where we shall examine whether there are differences in the performance of the group companies with regard to their size, market position and international orientation.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA