Pregled bibliografske jedinice broj: 960884
Green marketing communications in the function of sustainable development
Green marketing communications in the function of sustainable development // 11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice / Vrontis, D. ; Weber, Y. ; Tsoukatos, E. (ur.).
Valletta: EuroMed Press, 2018. str. 185-198 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 960884 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Green marketing communications in the function of sustainable development
Autori
Bratić, Diana ; Palić, Mirko ; Tomašević Lišanin, Marija ; Gajdek, Dea
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice
/ Vrontis, D. ; Weber, Y. ; Tsoukatos, E. - Valletta : EuroMed Press, 2018, 185-198
ISBN
978-9963-711-67-3
Skup
11th annual Conference of the EuroMed Academy of Business
Mjesto i datum
Valletta, Malta, 12.09.2018. - 14.09.2018
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
marketing communication, green packaging, sustainable development, ecological symbols
Sažetak
Modern marketing is oriented on a sustainable development, which is a framework for designing policies and strategies for continued economic and social progress, without harming the environment and natural resources essential to human activities in the future. The green consumer is the focus of all marketing activities that are also shaped to support the overall green business. But the emphasis is on green communication through the sales packaging of products. Green communication is best achieved through ecological symbols on packaging. This paper is part of a systematic research of consumer relationships towards ecological packaging, ecological symbols and recycling routines. The obtained results point to positive ecological attitudes and actions that contribute to the sustainable development.
Izvorni jezik
Engleski
Znanstvena područja
Grafička tehnologija, Ekonomija, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Tomašević-Lišanin, Marija, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb,
Grafički fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Conference Proceedings Citation Index - Science (CPCI-S)
