Naslov
A review of websites ‘selling’ dental tourism

Autori
Jurišić, Eva

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Tourism and hospitality industry 2018 / Milohnić, I., Smolčić, Jurdana, D. - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2018, 167-179

Skup
24. bijenalni međunarodni kongres Turizam i hotelska industrija: trendovi i izazovi = 24th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 26.04.2018. - 27.04.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Websites ; Dental tourism ; Dental clinics ; Croatia

Sažetak
The rise of dental tourism is a product of globalisation and it is a largely online phenomenon. The internet provides a platform on which all the key stakeholders connect ; therefore, the internet based marketing channel is very significant for private dental clinics promoting their services to domestic and foreign patient-consumers. The purpose of this article is to present a review of dental clinics websites in order to explore the quality of information that prospective dental tourists are subjected to. This approach mirrores a previous study that focused on the quality of information on the web pertaining to the five star hotels using the established guidelines of the Multi Medial Information Model. The entities and attributes were assessed for their suitability and applicability for the dental tourism context in Croatia. The research was conducted in November 2017 by quota sampling of 15 dental clinics in Croatia. Results indicate that analyzed dental clinics websites generally performed poorly in providing information about medical and nonmedical requirements and content that highlights what forms their core business as very few of the entities which are presented in this study has a satisfactory extent. Contribution of the article is in the selection of a topic which is modestly represented in the academic literature ; thus to provide more adequate knowledge about the quality of dental tourism websites. Information about the quality of their websites could serve as a basis for dental clinics to refine their marketing strategies in order to lure international patients ; thereby, reinforce their position on the dental tourism market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA