Pregled bibliografske jedinice broj: 959035
Communication with external and internal public according to stakeholder management principles: example of sports organizations
Communication with external and internal public according to stakeholder management principles: example of sports organizations // Economic and Social Development: 33 rd International Scientific Conference on Economic and Social Development - "Managerial Issues in Modern Business". Book of Proceedings / Studzienecki, Tomasz ; Kozina, Melita ; Skalamera Dunja (ur.).
Varšava: Varazdin Development and Entrepreneurship Agency in cooperation with University North, Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Scale - Mohammed V University in Rabat, 2018. str. 383-393 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 959035 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Communication with external and internal public according to stakeholder management principles: example of sports organizations
Autori
Pavelin, Goran ; Lucić Nikolina
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Economic and Social Development: 33 rd International Scientific Conference on Economic and Social Development - "Managerial Issues in Modern Business". Book of Proceedings
/ Studzienecki, Tomasz ; Kozina, Melita ; Skalamera Dunja - Varšava : Varazdin Development and Entrepreneurship Agency in cooperation with University North, Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Scale - Mohammed V University in Rabat, 2018, 383-393
Skup
33rd International Scientific Conference on Economic and Social Development
Mjesto i datum
Varšava, Poljska, 26.09.2018. - 27.09.2018
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
sport, public relations in sport, internal public, external public, measuring effectivness in public relations practice
(ublic, measuring effectivness in public relations practice)
Sažetak
Sport became a lifestyle, which influences the behaviour and the way of living of a growing number of people. The goal of this paper is to conceptualise and develop a theory about the work of contemporary sports organizations based on stakeholder management. Theoretical discourse of this paper focuses on internal and external stakeholder – influential publics and includes: communication with employees, volunteers, consumers, club members, sponsors, donors, investors and state authorities. Mentioned perspective sets public relations on a level of strategical management function, because it is able to influence the way that stakeholder – influential groups support organizational goals. Successful communication implies respecting the needs of customers with which it enters into business, representation of potential benefits or additional funding. Measuring of sports organizations' public relations effectiveness is necessary in order to determine the desirable level of business success in the public relations department.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
