Naslov
Health tourism development - Specifics of croatian health / SPas / Healing resorts and special hospitals - State and possibilities
(Health tourism development - Specifics of croatian health / SPas / Healing resorts and special hospitals - State and possibilitiesResorts and Special Hospitals - State and Possibilities)

Autori
Peršić, Milena ; Vlašić, Dubravka

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Traditions and innovations in contemporary tourism

Urednik/ci
Marinov, Vasil ; Vodenska, Maria ; Assenova, Maria

Izdavač
Cambridge Scholars Publishing

Grad
Sofija

Godina
2018

Raspon stranica
87-113

ISBN
1-5275-0829-3

Ključne riječi
Health-tourism ; Special hospitals, Health/spa/healing resorts ; Benchmarking, Croatia

Sažetak
The aim of this research is to present and evaluate the level of competitiveness of market- oriented health-tourism services in the health/spa/healing resorts and special hospitals, which is one of the main goals, defined by the national tourism strategy (CTDS). The evaluation is based on the research carried out through the period of three years, using the framework of the Croatian health-tourism benchmarking model. The research results indicate that due to the influence of Croatian Health Insurance Found (CHIF), health/spa/healing resort and special hospital services are not significantly market- oriented. For this purpose and as a support in increasing the ability to assess personal competitive position, the way to improve the information system is suggested. The emphasis should be on establish integrated reporting system, based on the networking among members of health-tourism clusters and other stakeholders at the tourist destination level and beyond.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA