Naslov
Gamification in a Business Context: Theoretical Background

Autori
Šlibar, Barbara ; Plantak Vukovac, Dijana ; Lovrenčić, Sandra ; Šestak, Martina ; Andročec, Darko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 29th Central European Conference on Information and Intelligent Systems (CECIIS 2018) / Strahonja, Vjeran ; Kirinić, Valentina - Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2018, 123-131

Skup
29th Central European Conference on Information and Intelligent Systems (CECIIS 2018)

Mjesto i datum
Varaždin, Hrvatska, 19.10.2018. - 21.10.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Gamification, gamification frameworks, gamification in business context, gamification design

Sažetak
Gamification is a recent research and practical concept for use of game design elements in non- game contexts. In this work, we study the gamification in business context. The mentioned context is very important, due to its usage by companies who are looking for new ways to engage, teach, reward and retain employees and customers. First, we list a state of the art of game studies and a transition from game design to gamification design. We also list main guidelines for application of gamification in business organizations. The effects of gamification and some ethical considerations are also tackled.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA