Naslov
The Issues of Establishing a Sustainable Competitive Advantage of Croatian Enterprises

Autori
Kandžija, Vinko ; Meler, Marcel

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economics and Business in Transition: Facilitating Competitiveness and Change in the Global Environment / Delener, Nejdet ; Chiang-Nan, Chao - Istanbul : Global Business and Technology Association (GBATA), 2001, 434-441

Skup
Economics and Business in Transition: Facilitating Competitiveness and Change in the Global Environment

Mjesto i datum
Istanbul, Turska, 11.06.2001. - 15.06.2001

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
globalisation; competitiveness; competitive advantage

Sažetak
In the condition of globalisation, i.e., in a dynamically changing environmentin which, primarily, quantitative and qualitative changes in the needs of the consumers are taking place on the market, it is of crucial importance for Croatian enterprises to position themselves - especially in relation to foreign competitors. The enterprises of Croatia must clearly join the process of creating sustainable competitive advantage as a specific guarantee of their business future. Competitive advantage can be gained from a range of sources, including technology, differences in supply, or product differentiation. Competitive must concentrate on such activities and on their competence to build sustainable competitive advantage and therefore create value greater than that of their competitors.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA