Pregled bibliografske jedinice broj: 955573
CHALLENGES OF DIGITAL TRANSFORMATION AND INFORMATION OVERLOAD IN RETAIL INDUSTRY
CHALLENGES OF DIGITAL TRANSFORMATION AND INFORMATION OVERLOAD IN RETAIL INDUSTRY // TAKE 2018 - THEORY AND APPLICATIONS IN THE KNOWLEDGE ECONOMY 2018 (Proceedings) / Tome, Eduardo (ur.).
Poznań: E4C, 2018. str. 536-540 (plenarno, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 955573 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
CHALLENGES OF DIGITAL TRANSFORMATION AND INFORMATION OVERLOAD IN RETAIL INDUSTRY
Autori
Knežević, Blaženka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
TAKE 2018 - THEORY AND APPLICATIONS IN THE KNOWLEDGE ECONOMY 2018 (Proceedings)
/ Tome, Eduardo - Poznań : E4C, 2018, 536-540
ISBN
978-999-54182-0-6
Skup
TAKE 2018 Theory and Applications in the Knowledge Economy
Mjesto i datum
Poznań, Poljska, 11.07.2018. - 13.07.2018
Vrsta sudjelovanja
Plenarno
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
digital transformation, retail, consumers, information overload
Sažetak
Digital transformation and information overload are two interconnected concepts in a modern economy. As it is an intermediator between producers and customers, retail industry is the most affected by changes in consumer behavior. This means that it has to adapt quickly to changed consumer in a digital world in situation where consumer is confused by quantity of information offered. In this paper, we will give definitions of information overload and digital transformation and we will briefly describe each of them influences the retail industry. The aim of the paper is to outline some ideas that could be further explored and researched in the field of retail management and marketing.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
