Naslov
Exploring relationships between tourism experience co-creation, life satisfaction and behavioural intentions: Empirical evidence

Autori
Lončarić, Dina ; Perišić Prodan, Marina ; Bagarić, Lidija

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
9th EMAC Regional Conference: Marketing Challenges, Innovations and Trends in Emerging Markets / Antal, Jarolim ; Kral, Petr - Prag : Oeconomia Publishing House, Prague, 2018

ISBN
978-80-245-2279-1

Skup
9th EMAC Regional Conference ''Marketing Challenges, Innovations and Trends in Emerging Markets''

Mjesto i datum
Prag, Češka Republika, 12.09.2018. - 14.09.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism experience co-creation, life satisfaction, behavioural intention

Sažetak
This paper contributes to the debate about the relationships among tourism experience co- creation, satisfaction with vacation experience, satisfaction with impact of vacation on overall life, life satisfaction and behavioural intentions. A survey was conducted on a convenience sample of 263 international tourists who visited several tourist destinations in Croatia. To test the proposed model, partial least square structural equation modelling (PLS- SEM) was employed. All six hypotheses were confirmed. It has been established that co- creation of tourism experience significantly contributes to the satisfaction of tourists staying in a destination, which has a positive effect on life satisfaction and future behavioural intentions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA