Naslov
Possibilities of entrepreneurial development in cultural tourism of croatian cities
(Possibilities of entrepreneurial development in cultural tourism of croatian cities)

Autori
Stipanović, Christian ; Rudan, Elena ; Zadel, Zrinka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Tourism & Hospitality industry 2018: congress proceedings: 24th Biennial International Congress / Cerović, Ines ; Smolčić Jurdana, Dora - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2018, 431-442

Skup
24. bijenalni međunarodni kongres Turizam i hotelska industrija: trendovi i izazovi = 24th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 26.04.2018. - 27.04.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
cultural tourism ; cities ; entrepreneurship ; cultural and creative industries ; Croatia

Sažetak
Purpose - The purpose of the paper is to determine the importance of entrepreneurial initiatives for the synergy between culture and tourism in generating new tourism value of Croatian cities (examples: Rijeka and Zagreb). Methodology -The research identifies and analyses the synergetic aspect of entrepreneurship in culture and tourism and explores recent literature on the subject. Theoretical determinants are applied to the reconceptualization of cultural tourism development (situational and scenario analysis) in Rijeka and Zagreb based on entrepreneurial initiatives and strategic management. Approach – This paper focuses on the research of contemporary cultural tourism products in Croatian cities that are trying to create, with their cultural and tourism policies, the image of cultural destinations. Findings – Both theoretical and practical research results confirm that cultural resources, transformed by entrepreneurial initiatives into an innovative cultural and creative offer based on indigenous elements, open up possibilities for differentiation and recognition of Croatian cities (integral cultural product as the key offer and urban brand – e.g. Advent in Zagreb, Rijeka - the European Capital of Culture 2020). Originality of the research – The paper presents new insights into concrete possibilities of synergetic interaction between culture and tourism and integral product development management, and proposes innovation of the value chain in Croatian urban tourism destinations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA