Naslov
Multimedia as a communication tool

Autori
Vidak, Ivana ; Bosnić, Irena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Interdisciplinary management research XIII / Barković, D. ; Runzheimer, B. - Opatija : The Josip Juraj Strossmayer University in Osijek ; Faculty of Economics in Osijek ; Hochschule Pforzheim University, 2017, 1116-1128

Skup
Interdisciplinary management research XIII

Mjesto i datum
Opatija, Hrvatska, 19.05.2017. - 21.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
multimedia, modern communication, web 2.0., visitor centers

Sažetak
Online technology and particularly capabilities provided by Web 2.0 open up new ways to communicate with consumers that allow a greater interactivity in communication, affecting the emotions of consumers and the overall experience. These technologies are educational and consequently influence the establishing of a special relationship with consumers, provide a greater loyalty and satisfaction level of consumers. Based on high technology, multimedia as a communication tool provides consumers with an expanded view of reality, revealing new insights in a different way and offers added value to the overall communication with consumers. Consequently, the aim of this paper is to critically analyze the use of multimedia as a communication tool for communication purposes and interpretation of area by national parks. For the collection of primary data, available documentation from national parks was analyzed and a qualitative analysis of national parks web pages was conducted. The contribution of the paper will be shown as identification of key determinants for application of multimedia as a tool in modern communication.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti

POVEZANOST RADA