Naslov
Exploring millennials' memories: setting the course for destinations' attractiveness

Autori
Lončarić, Dina ; Perišić Prodan, Marina ; Dlačić, Jasmina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Congress Proceedings of the 24th Biennial International Congress "Tourism & Hospitality Industry 2018: Trends and Challenges" / Milohnić, Ines ; Smolčić Jurdana, Dora - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2018, 202-213

Skup
24. bijenalni međunarodni kongres Turizam i hotelska industrija: trendovi i izazovi = 24th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 26.04.2018. - 27.04.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
memorability, tourist experience, young tourists, Millennials, tourist destination

Sažetak
Purpose – The purpose of this study is to examine the factors shaping memorable tourist experience. Three objectives have been set: (1) to explain the concept of the memorable tourist experience, (2) to explore which destinations Millennials consider as the most memorable or enjoyable and (3) to investigate the factors that influence memorable tourist experiences from the Millennials’ perspective. Design/Methodology – To achieve the purpose of the research, empirical research was carried out. The research is based on the study of Morgan and Xu (2009). A survey was conducted on a sample of 420 young European travellers. Content analysis was applied to categorise and analyse results. Findings – Young European tourists are experience–seekers who look for an active and attractive way to spend their vacation. The results indicate that young tourists predominantly reported Mediterranean destinations as the most memorable holiday destinations they have visited, followed by destinations in Western Europe, Northern Europe, Central/Eastern Europe and North America. Furthermore, the research shows that destination-oriented memories dominate among the young travellers’ reasons for considering a specific destination as memorable, followed by socially-oriented and personally-oriented memories. Originality of the research – The paper contributes to understanding the concept of the memorable tourist experience as well as the sources of memorability from the Millennials’ perspective. The research results are valuable to marketing managers in tourist destinations, empowering them to create a tourism offering that will generate unforgettable experiences.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA