Pregled bibliografske jedinice broj: 951954
Launching a New Brand of Women’s Underwear
Launching a New Brand of Women’s Underwear // Textile & Leather Review, 1 (2018), 2; 64-71 doi:10.31881/TLR.2018.vol1.iss2.p64-71.a5 (međunarodna recenzija, članak, stručni)
CROSBI ID: 951954 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Launching a New Brand of Women’s Underwear
Autori
Kojundžić, Ivana ; Grilec, Alica ; Doležal, Ksenija ; Šabarić, Irena
Izvornik
Textile & Leather Review (2623-6257) 1
(2018), 2;
64-71
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni
Ključne riječi
Underwear, fashion brand, SWOT analysis, 7P marketing mix
Sažetak
Women’s underwear plays a significant role in everyday clothing. Underwear serves a number of equally important purposes. High aesthetic requirements have to be fulfilled as well as those of protection and comfort. Therefore, the idea of launching a new fashion brand of women’s underwear is presented in this paper. The main purpose of the paper is the description of the development of a new brand of luxury underwear including the introduction of several economic phases which are cover mission, vision, brand goal, SWOT analysis and 7P marketing mix.
Izvorni jezik
Engleski
Znanstvena područja
Tekstilna tehnologija
POVEZANOST RADA
Ustanove:
Tekstilno-tehnološki fakultet, Zagreb
