Naslov
Events in the tourist destination and their impact on competitiveness and positioning

Autori
Pavia, Nadia ; Mrnjavac, Edna ; Floričić, Tamara

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 24th Biennial international congress THI 2018 „Trends and challenges“ / Milohnić, I. ; Smolčić Jurdana, D. - Opatija : Ika : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2018, 310-319

Skup
24. bijenalni međunarodni kongres Turizam i hotelska industrija: trendovi i izazovi = 24th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 26.04.2018. - 27.04.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
events ; tourist destination ; competitiveness ; hotels ; travel agencies ; DMC

Sažetak
Purpose – The purpose of the study was to explore the impact of events on the competitiveness and market positioning of a destination. Events can help to create a new image for a destination. Design – The study was conducted on the example of Advent in Zagreb, one of the most attractive event with regard to duration, international character and number of visitors. The organisation of Advent is one of the major activity in order to transform the image of Zagreb to an important yearlong destination on the map of Central European capitals. Methodology – Secondary research, carried out to define the study’s theoretical background, was followed by primary research in which the interview method was applied to hotel managers and travel agency managers. The set of questions that was identical for both hotels and travel agencies made it possible to closely define the synergy between these two groups of actors. Findings – The study confirmed the assumptions that the organisation of events enhance the competitiveness and market positioning of the destination. The joint action of hotels, tourist boards, tourist agencies and other stakeholders affects the satisfaction of visitors. Originality of research – No studies have been conducted up to date on the effect of events on the business performance of hotel and travel agencies, as well to destination competitiveness. The findings of this study made possible to design a universally applicable model of the attitudes and perceptions of stakeholders regarding the importance of events for the competitiveness of a destination.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA