Naslov
Acceptance of e-book reading applications – scale development and validation

Autori
Meštrović, Dunja ; Bagarić, Lidija ; Jakominić Marot, Nataša

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
24th Biennial International Congress: Tourism & Hospitality Industry 2018, Congress Proceedings / Milohnić, Ines ; Smolčić Jurdana, Dora - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2018, 246-259

Skup
24. bijenalni međunarodni kongres Turizam i hotelska industrija: trendovi i izazovi = 24th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 26.04.2018. - 27.04.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-book, mobile reading applications, mobile devices, scale development, quantitative research

Sažetak
Purpose – The paper develops and validates an instrument that explores users’ attitudes and intentions to use mobile e-book reading applications (Apps) on smartphones and tablets and appraises users’ perceptions of such Apps as a value-added service complementing travel experience. Design/Methodology/Approach – The process of development, purification and psychometric validation of the proposed measurement scale is presented. The scale is an extension of the Technology Adoption Model integrating the Innovation Diffusion Theory, Theory of Planned Behaviour and value-added service. After the pilot testing and scale purification, quantitative data were collected using an online highly structured self- administered questionnaire. Statistical tests were applied to analyse the proposed measurement scale's validity, reliability and dimensionality. Findings – The applied confirmatory factor analyses yielded in 15 innovation attributes items, categorised under different dimensions, confirming the scale’s psychometric characteristics. Given that it is an exclusively student-centred study, its application and interpretation of the obtained results should be treated within its limitations. Originality of the research - The study proposes a useful measurement instrument assessing users’ attitudes and intentions to use e-book reading Apps on mobile devices. This study is intended to stimulate further research which should include larger samples and further develop and validate the proposed measurement instrument by including the relevant aspects that were not administered within this study, but might be useful to provide deeper understanding of the multiple contributions of mobile Apps, which could benefit Croatia as a tourist destination and all its stakeholders.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA