Naslov
Determining the sentiments of tourists towards websites text contents of the Croatian health tourist offer
(Determining the sentiments of tourists towards websites text contents of the Croatian health tourist offer)

Autori
Ivanović, Slobodan ; Milojica, Vedran

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
24th Biennial international congress Tourism & hospitality industry 2018 Trends and challenges / Milohnić, Ines ; Smolčić Jurdana, Dora - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2018, 152-166

Skup
24. bijenalni međunarodni kongres Turizam i hotelska industrija: trendovi i izazovi = 24th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 26.04.2018. - 27.04.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Website text contents ; health tourist offer ; attitudes of tourists ; tourist´s sentiment

Sažetak
Purpose – this research examines the importance of measuring experienced sentiments of website users when browsing texts, which promote Croatian health tourism offer in order to evaluate their effectiveness, i.e. their contribution to the successful promotion of the Croatian health tourist offer. Methodology – the empirical research was conducted in February 2018 by using a structured questionnaire with 22 question examining the website user´s socio-demographic profile, their frequency for browsing for health tourism information, experienced advantages and sentiments while browsing website texts, which present Croatian health tourism offer. Data analysis was conducted with the use of SPSS 21 statistical package, and Pearson Coefficient of Correlation, Kruskal- Wallis Test and Mann- Whitney U Test were used. Findings – a positive correlation has been determined indicating that the growth of positive sentiments of website users influences the growth of their satisfaction with the website text contents. With the use of Kruskal Wallis Test and Mann- Whitney U Test it has been determined that the website users who express a high level of satisfaction with the website contents experience positive sentiments towards tourist offer. No statistically significant difference has been determined for sentiments in relation to the gender and age of the respondents, unlike for the education where a significant statistical difference has been determined. Originality of the research – This study represents the results of a first phase of a recently started scientific project. Its originality is based on the fact that so far no similar research has been conducted in Croatia, and its results can be used for further development of tourism website text contents

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
The paper is indexed in EBSCO – Hospitality &
Tourism Complete, ProQuest Business Premium
Collection, ProQuest Central, ProQuest –
ABI/INFORM, ProQuest - East & Central Europe
Database, and RePEc.

POVEZANOST RADA