Naslov
Shouting at the Wall: Does Negativity Drive Ideological Cross-posting in Brexit Facebook Comments?

Autori
Bossetta, Michael ; Segesten, Anamaria Dutceac ; Zimmerman, Chris ; Bonacci, Duje

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
SMSociety '18 Proceedings of the 9th International Conference on Social Media and Society / - Kopenhagen : The Association for Computing Machinery (ACM), 2018, 246-250

ISBN
978-1-4503-6334-1

Skup
9th International Conference on Social Media & Society (SMSociety '18)

Mjesto i datum
Kopenhagen, Danska, 18.07.2018. - 20.07.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
ACM proceedings, Sentiment analysis, Emotions, Political communication, NLP, Marketing, Facebook

Sažetak
Using a novel methodological approach to measure emotions in Facebook comments, this Work in Progress (WIP) paper explores the relationship between negative feelings and ideological cross- posting behavior. Using the VoxPopuli data harvester, we collect over 770, 000 public Facebook comments1 from the three major political campaign pages active during the Brexit referendum. After sorting users into ideological camps based on their reactions to campaign posts, we then examine their commenting patterns across ideological lines. Using three different methods of sentiment analysis, we identify negative and positive emotions and their fine-grained sub- categories in comments. The analysis reveals one quarter of all comments are cross-ideological posts, with Leave supporters overwhelmingly active in commenting on Remain posts. A comparison across the campaigns shows that Brexiteers are much more likely to express anger than Remainers.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA