Pregled bibliografske jedinice broj: 944817
Market research methods in the sports industry
Market research methods in the sports industry. Bingley: Emerald Group Publishing, 2018 (monografija)
CROSBI ID: 944817 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Market research methods in the sports industry
Autori
Šerić, Neven ; Ljubica, Jasenko
Prevoditelji
Ljubica, Jasenko
Ostali urednici
Baker, Pete
Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, znanstvena
Izdavač
Emerald Group Publishing
Grad
Bingley
Godina
2018
Stranica
232
ISBN
978-178754-192-4
Ključne riječi
Market, research, methods, sport, industry
Sažetak
The education of sport professionals and those who study to be such professionals as well as educators working in the area of sport management and marketing aimed at clear comprehension, and effective use of the methods of market research in sports industry, therefore, possesses the highest significance. Author's experiences interwine in the book through a number of practical examples and case studies that further argue the value of the methods and instruments of market research in the sports industry.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Book Citation Index - Social Sciences & Humanities (BKCI-SSH)
- Scopus
