Pregled bibliografske jedinice broj: 944714
The Importance of Different Dimensions in the Experiential Based Model Among Wine Tourists in the Republic of Macedonia
The Importance of Different Dimensions in the Experiential Based Model Among Wine Tourists in the Republic of Macedonia // 25th CROMAR Congress, "Marketing as a pillar of Success-Competitiveness, Co-Creation and Collaboration"
Dubrovnik, Hrvatska, 2017. (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni)
CROSBI ID: 944714 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Importance of Different Dimensions in the Experiential Based Model Among Wine Tourists in the Republic of Macedonia
Autori
Brzovska, Ezeni ; Ozretić Došen, Đurđana ; Simjanovska, Ivana
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni
Skup
25th CROMAR Congress, "Marketing as a pillar of Success-Competitiveness, Co-Creation and Collaboration"
Mjesto i datum
Dubrovnik, Hrvatska, 08.06.2017. - 10.06.2017
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
experience economy, wineries, wine tourism
Sažetak
Wine tourism is facing new challenges where tourists are in search of extraordinary, unique and memorable experiences, which requires from individual wine operators to develop a distinct, engaging and value-added offering. The present study utilizes relevant constructs of the experience economy model to reveal the importance of each dimension among visitors of major wineries in the Republic of Macedonia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
