Pregled bibliografske jedinice broj: 944661
BALANCING EFFICIENCY AND EFFICACY BY SEGMENTATION: THE CASE OF TOURISM DESTINATION SPLIT
BALANCING EFFICIENCY AND EFFICACY BY SEGMENTATION: THE CASE OF TOURISM DESTINATION SPLIT // International Conference CHALLENGES OF EUROPE: INNOVATIVE RESPONSES FOR RESILIENT GROWTH AND COMPETITIVENESS
Split: Faculty of Economics in Split, 2017. str. 451-469 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 944661 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
BALANCING EFFICIENCY AND EFFICACY BY SEGMENTATION: THE CASE OF TOURISM DESTINATION SPLIT
Autori
Dragnić, Daša ; Najev Čačija, Ljiljana ; Pivčević Smiljana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
International Conference CHALLENGES OF EUROPE: INNOVATIVE RESPONSES FOR RESILIENT GROWTH AND COMPETITIVENESS
/ - Split : Faculty of Economics in Split, 2017, 451-469
Skup
International Conference CHALLENGES OF EUROPE: INNOVATIVE RESPONSES FOR RESILIENT GROWTH AND COMPETITIVENESS
Mjesto i datum
Bol, Hrvatska, 17.05.2017. - 19.05.2017
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Efficiency-Efficacy Balance, Segmentation, Delivered Value, Customer Satisfaction, Tourism destination
Sažetak
The aim of this paper is to theoretically and empirically investigate the relation between the characteristics of tourism market segments and satisfaction with the destination’s attributes as well as with the destination as a whole. Namely, optimizing the relation between these two aspects is seen as crucial in achieving the much desired efficiency-efficacy balance in destination marketing and management. To achieve the set research goals, the paper starts with defining the main concepts and their relevance in the contemporary tourism and marketing. Next section presents the existing literature on the subject, discussing the segmentation criteria and destination attributes. It also provides insights of existing studies focused on the relation between the two concepts. In the empirical part of the paper, the results of research conducted on 496 tourists in the town of Split are presented. The differences in overall and destination’s attributes satisfaction between various criteria segments justify the need to look into these concepts’ relations. Based on the results, practical implications as well as limitations of the study are given, followed by suggestions for future research.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Split
