Pregled bibliografske jedinice broj: 9441
Fuzzy programming for media selection
Fuzzy programming for media selection // Proceedings of the 4th International Symposium on Operational Research / Rupnik, V ; Zadnik-Stirn, L ; Drobne, S. (ur.).
Ljubljana: Slovensko društvo informatika, 1997. str. 165-171 (predavanje, nije recenziran, cjeloviti rad (in extenso), znanstveni)
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Naslov
Fuzzy programming for media selection
Autori
Barković, Dražen
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 4th International Symposium on Operational Research
/ Rupnik, V ; Zadnik-Stirn, L ; Drobne, S. - Ljubljana : Slovensko društvo informatika, 1997, 165-171
Skup
4th International Symposium on Operational Research
Mjesto i datum
Preddvor, Slovenija, 01.10.1997. - 03.10.1997
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Nije recenziran
Ključne riječi
fuzzy programming; media selection; criteria; constraints
Sažetak
This article surveys the use of mathematical programming model for media selection. A primary goal of this surveys is to identify research avenues for people in media selection based on fuzzy phenomena. It suggests a solution procedure which combine computing efficiency by using linear programming with good modeling properties by exploring the theory of fuzzy sets.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
