Naslov
Eco Farm Mavrovic: Leading by Example – From Boxing to Organic Food Production Champion

Autori
Omazić, Mislav Ante

Izvornik
GIM Case Study - United Nations Development Programme

Vrsta, podvrsta
Ostale vrste radova, elaborat/studija

Godina
2010

Ključne riječi
Eco-farming ; case study ; inclusive markets ; social entrepreneurship

Sažetak
Eco Farm Mavrović Ltd. is a small enterprise located in one of most war affected areas in Croatia that started with a clear vision to change the public perception of health through organic food production and consumption. Eco Farm Mavrović is an organic grain and animal farm. It is a crucial part of an integrated business model that includes two complementary but independent entities - Eco Centre Mavrović, a research and educational centre, and Eco Mavrović, a marketing, distribution and sales firm. The whole group employs 51 people and it is by far the biggest local employer. Mr. Željko Mavrović, ex-boxing champion and a well-known public figure in ex-Yugoslavia and Europe invested his social capital in setting up Eco Farm Mavrović. Drawing from his personal experience as a professional athlete, Mr. Mavrović decided to produce best quality organic food in an environmentally responsible way. His name serves as the brand name. Today Eco Farm Mavrović is not just a recognized brand and business worth more than US$ 2 million but also by far the biggest organic food producer in the Western Balkan region. Mr. Mavrović started his business in one of the poorest and most underdeveloped areas of Croatia which was also torn apart by civil war - Požega-Slavonia county. In just six years, Eco Farm Mavrović managed to build a sustainable business model around organic food production, distribution, marketing and sales. By contributing to the local economy, Eco Farm Mavrović provides the local people with economic security. In addition, the wages at Eco Farm Mavrović are on average higher compared than the national average for agriculture due to lower costs and price premiums on organic food production. Through different channels, they also offer local farmers and employees targeted knowledge and capacity building in all phases of organic food production free of charge. Eco Farm Mavrović is also a model of social inclusion that provides mental and social rehabilitation to ex-addicts.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
No. B059

POVEZANOST RADA