Naslov
CHALLENGES IN FUNDING AND DEVELOPMENT OF LOCAL MEDIA IN EASTERN CROATIA

Autori
Đukić, Marina ; Levak ; Tomislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
7. međunarodni znanstveni simpozij "Gospodarstvo istočne Hrvatske - vizija i razvoj"/ 7th International Scientific Symposium "Economy of Eastern Croatia - Vision and Growth" / Mašek Tonković, A. ; Crnković, B. - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2018, 978-987

Skup
7. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske – vizija i razvoj = 7th International Scientific Symposium: Economy of Eastern Croatia – Vision and Growth

Mjesto i datum
Osijek, Hrvatska, 24.05.2018. - 26.05.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
local media, funding, advertising, subsidies, online media content.

Sažetak
Despite the dominant market position of Croatian media, local media as some of the best “evidence” of media system pluralism, still have great potential, which is recognized in working documents for discussion about media politics in Republic of Croatia 2015–2020. Aimed at sustainable media development, local media should become communication centers of social and cultural life for local and other communities (Ministry of Culture, 2015). However, market growth carries along associated trends not just reserved for national media. The trend of internet's development into a dominant information channel for citizens emphasizes the question of online content production that has (thus far) been free of charge ; decline in revenue from sales and advertising causes journalistic staff downsizing ; private local media funding through public subsidies (Fund for the Promotion of Pluralism and Diversity) poses a question on the justifiability of co-funding profit, etc. Thereby, the main purpose of the paper is to collect available facts about the condition of local media in Eastern Croatia, focusing on electronic media, as well as to reconstruct certain development trends present in previous years. Although the print media market in Eastern Croatia will be mentioned, the analysis will focus on local television and radio broadcasters due to data accessibility, as well as online news web sites, which operate as locally profiled standalone media. Based on data from the Agency for Electronic Media and partially from the Croatian Bureau of Statistics, the conducted analysis will discover possible trends in the employee structure of local media, as well as the types and forms of funding from various sources.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

Napomena
Zbornik radova je indeksiran u: Thomson Reuters, Web of Science, Core Collection ; EBSCOhost ; EconPapers

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