Pregled bibliografske jedinice broj: 942194
Measuring wine and food festival visitor's personality traits and experiences
Measuring wine and food festival visitor's personality traits and experiences // 7th International scientific symposium "Economy of Eastern Croatia - vision and growth" / Mašek Tonković, A. ; Crnković, B. (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2018. str. 831-837 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 942194 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Measuring wine and food festival visitor's
personality traits and experiences
Autori
Marković, Suzana ; Horvat, Jasna ; Mitrović, Srđan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
7th International scientific symposium "Economy of Eastern Croatia - vision and growth"
/ Mašek Tonković, A. ; Crnković, B. - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2018, 831-837
Skup
7. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske – vizija i razvoj = 7th International Scientific Symposium: Economy of Eastern Croatia – Vision and Growth
Mjesto i datum
Osijek, Hrvatska, 24.05.2018. - 26.05.2018
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
wine tourism ; wine festival ; festival experience quality ; visitor personality traits ; quantitative analysis.
Sažetak
Wine festivals have become vital parts of the wine tourism experience and are slowly morphing into lifestyle experience events that bring exposure to wineries and wine destinations. The purpose of the research was to measure visitors wine and food involvement and neophobia, and to compare these traits with regard to visitor demographics. Additionally, research explored the relationship of food related personality traits, experience quality dimension and outcomes such as satisfaction and loyalty. Data was collected using an on-site questionnaire that measured selected constructs during the VinoCOM festival on 24th and 25th November 2017. Descriptive and bivariate statistics were used to analyze collected data. The research findings revealed that visitors have high levels of involvement and low levels of neophobia with significant differences found among return visitors, first-time visitors and visitors with high and low-income level.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Zbornik radova je indeksiran u: Thomson Reuters, Web
of Science, Core Collection ; EBSCOhost ; EconPapers
POVEZANOST RADA
Projekti:
ZP UNIRI 3/17
Ustanove:
Ekonomski fakultet, Osijek,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Conference Proceedings Citation Index - Science (CPCI-S)
