Naslov
COMMUNICATION-MARKETING STRATEGIES THROUGH ICT TO ESTABLISH TOURIST DEMAND IN DALMATIA (Example of adult education research)
(ÜCOMMUNICATION-MARKETING STRATEGIES THROUGH ICT TO ESTABLISH TOURIST DEMAND IN DALMATIA (Example of adult education research))

Autori
Müller, Mirela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ICTIC - Proceedings in Conference of Informatics and Management Sciences -Online Conf. / European Center of New Technologies and Financial Innovations, The School of Banking and Management in Cracow, University of National and World Economy - Žilina : University of Žilina, 2018, 31-40

ISBN
978-80-554-1436-2

Skup
7th International Scientific Conference (ICTIC 2018)

Mjesto i datum
Online, 02.04.2018. - 07.04.2018

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
digital literacy, adult education, communication-marketing strategy, tourism development

Sažetak
The information and communication-marketings strategies have plays a significant role in implementation in the tourismus industry in Dalmatia, Okrug Gornji and it can be dimensioned starting from a study regarding the existing relationship between this and the performance of Education Programm for the adults units in the current economic contextand the E-visitors The study was conducted among the most important renters and providing hotel service overnight stays units in the peninsula Okrug Gornji and consisted of a questionnaire regarding the use of the information and communication – marketing strategies technology for the managerial and operational activity and its impact on obtained performance and through ICT to establish tourist demand. Units included in the studio are self-employed renters-private at the age of 48-65 years. Of these, only 26% of the total number of respondents participated in the e-visitor management training program. A total of 214 respondents was inculed in this research. A quantization methodology was used in SPSS data processing. Descriptive statistics were used to calculate the frequency, percentage, Hi quadrat (χ2) and correlation coefficients (Cramer's V (ρc) coefficient). The study was conducted in the period from October to December 2017. Investigate and identify the perceptions of private innovators on the importance of communication-marketing strategy for tourism development as well as investing in adult education for the development of digital literacy on the use of E-Visitors system. It is also important to obviate what communication- marketing communication strategies are essential for tourism development and to identify the levels of digital competence that renters should acquire in order to better master the E-system's system technique. Of the communication-marketing strategies, strategy has been extremely important: Low cost and low prices and measuring and predicting tourist proposals. The acquired knowledge gives insight into the type of communication marketing strategy that is important for private renters and facilitates the development of semi-tourism in Dalmatia. Of course we can talk about the placement priority inside marketing, but long-term market potentials also means integration the market of procurement in a closed market, the concept of the economy, without being talked about the importance of purchasing marketing in the seller's market conditions.

Izvorni jezik
Engleski

Napomena
CD ROM ISSN: 1339-231X ISBN: 978-80-554-1436-2 DOI: 10.18638/ictic.2018.7.1 Volume: 7, Issue: 1, April 2018 Publisher: EDIS - Publishing Institution of the University of Zilina Powered by: Publishing Society, Slovakia

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