Naslov
THE ROLE OF INFORMATION TECHNOLOGY IN TOURIST INFORMATION EXCHANGE AND IN CREATION OF THE TOURIST EXPERIENCE

Autori
Cegur Radović, Tihana ; Vitner Marković, Silvija ; Varičak, Ivana

Izvornik
Proceedings of the 7th International Scientific Symposium Economy of Eastern Croatia - vision and growth (1848-9559) 7 (2018); 747-755

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
information technology, tourist information, smartphone, tourist experience, market recognition

Sažetak
The application of advanced information technology in the tourism industry brings certain advantages, on the one hand to the local community, on the other hand to the visitors of the tourist destination. The emphasis is on enabling interested parties quick and timely exchange of information as well as access to the global tourism market. New marketing perspectives are created in tourism, as well as the perspectives for achieving tourist product recognition of modern tourist destinations. Mobile applications are ubiquitous in the usage of online tourist information sources. The aim of this paper is to investigate the significance and role of the use of advanced information technology in tourist information exchange when visiting a tourist destination through smartphone with the aim of achieving tourist product recognition and creating the tourist experience. An exploratory research has been conducted investigating the views of the student population (aged 18-27) of the city of Karlovac, through the survey questionnaire, on the use of smartphones in the exchange of tourist information when visiting a tourist destination, as well as the importance of tourist information in achieving tourist product recognition and creating the tourist experience. Creating the tourist experience using advanced information technology in the exchange of tourist information ensures a certain level of recognition of a tourist destination on the global tourism market. The following hypotheses have been set in this paper: H1 – the student population of the city of Karlovac use smartphones to exchange tourist information when visiting a tourist destination, H2 – the possibility of tourist information exchange using a smartphone when visiting a tourist destination positively affects the decision-making on visiting a tourist destination by the student population of the city of Karlovac, H3 – tourist information exchange using a smartphone when visiting a tourist destination positively affects the creation of the tourist experience of the student population of the city of Karlovac, H4 – tourist information exchange using smartphone when visiting a tourist destination positively affects the recognition of a tourist destination by the student population of the city of Karlovac. This exploratory research is being carried out with the aim of highlighting the role and significance of information technology in creating the tourist experience as well as in the development of smart tourist destinations that are recognizable and ubiquitous in today’s global tourism market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA