Naslov
What makes summer vacation experience memorable? an empirical study from Croatia

Autori
Lončarić, Dina ; Dlačić, Jasmina ; Perišić Prodan, Marina

Izvornik
Zbornik Veleučilišta u Rijeci / Journal of the Polytechnic of Rijeka (1848-1299) 6 (2018), 1; 67-80

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Memorable tourism experience, summer vacation experience, satisfaction with vacation experience, behavioural intentions

Sažetak
This paper aims to examine what kind of experience makes summer vacation most memorable and consequently influences overall satisfaction with a vacation experience. Based on literature review hypotheses were posited to explore multidimensionality of memorable tourist experience, to explore the influence of different elements of memorable tourist experience on satisfaction with tourist vacation as well as to explore the influence of satisfaction with vacation experience on the behavioural intention of tourists. To achieve the purpose of the research, empirical research through paper and pencil questionnaire was carried out on the sample of 134 international tourists who visited traditional sun and sea destinations in Croatia in broader Kvarner region during the summer of 2017. The research results although indicative in their nature point out that a memorable tourist experience is consisted of four different factors, namely hedonism and novelty, local culture, involvement and refreshment. Among them, local culture has the highest impact on overall satisfaction with summer vacation experience. Also, refreshment as a memorable tourist experience influences overall vacation satisfaction. Research also confirmed the positive relationship of satisfaction with vacation experience on behavioural intentions that were measured through tourist’s intention to return to the destination, to recommend the destination to their friends and relatives, to share experience through social media and to spend more in tourist destination. The strongest relationship is between tourist satisfaction with vacation experience and intention to recommend destination followed by with intention to revisit that destination if they feel satisfied with experience provided. Managerial implications, as well as limitations and ideas for further research, are provided.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA