Naslov
Typological Determination of Innovation in Measuring the Performance of Innovation Indicators

Autori
Vlačić, Ernest ; Barilović, Zlatko ; Jurač, Karlo

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
7th International Scientific Symposium: Economy of eastern Croatia, Vision and Growth / - Osijek, 2018

Skup
7. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske – vizija i razvoj = 7th International Scientific Symposium: Economy of Eastern Croatia – Vision and Growth

Mjesto i datum
Osijek, Hrvatska, 24.05.2018. - 26.05.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
innovation typology ; product and service ; technology-oriented enterprises ; innovation strategy

Sažetak
Innovation in firms, particularly when systematically conducted through a structured process, strongly supports the achievement of organizational goals along with maintenance of their competitive advantage. However, the real effects of innovation are volatile, especially when the technology oriented firms are in question. This is particularly evident with firms that are predominantly offering innovative products or services. So the research question arises what are the quantitative differences in the output indicators for these two basic categories of the innovation typology? The answer is certainly not unambiguous and it depends on the selection of factors and indicators used by the research. Research on proposed topic is recently significantly intensified in developing or transition countries. Providing accurate data on the innovation outputs successfulness should facilitate in better shaping the innovation strategies, both, by the institutional framework and within firms themselves. Therefore, the aim of this paper, based on the basic typology of innovation, is to provide an answer whether the technology-oriented firms in the Republic of Croatia are more successful in innovating their products or innovating their services. The research was carried out on a sample of 89 technology-oriented companies in the Republic of Croatia. Simplified statistical methods including the correlation matrix and the arithmetic mean values of the stratified sample were applied, and the results of this paper show demonstrate higher level of successfulness in commercialising innovative products in comparison with innovative services. Produced results will certainly contribute in deeper understanding of the researched topic, and may also be used as an empirical background for the future researches that may include different firms’ topologies on national and/or regional level.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA