Pregled bibliografske jedinice broj: 940851
Strategic Networking in Hospitality Industry
Strategic Networking in Hospitality Industry // Neostrategic Management: An International Perspective on Trends and Challenges / Vrdoljak Raguž, Ivona ; Podrug, Najla ; Jelenc, Lara (ur.).
Heidelberg: Springer, 2015. str. 27-43 doi:10.1007/978-3-319-18185-1_3
CROSBI ID: 940851 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Strategic Networking in Hospitality Industry
Autori
Krželj-Čolović, Zorica ; Vrdoljak Raguž, Ivona ; Beran, Ivona Milić
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, ostalo
Knjiga
Neostrategic Management: An International Perspective on Trends and Challenges
Urednik/ci
Vrdoljak Raguž, Ivona ; Podrug, Najla ; Jelenc, Lara
Izdavač
Springer
Grad
Heidelberg
Godina
2015
Raspon stranica
27-43
ISBN
978-3-319-18184-4
Ključne riječi
Strategic Networking, Hospitality Industry, Clusters
Sažetak
This chapter brings a new dimension to the analyses of strategic networking in the hospitality industry. The process of clustering in hotel enterprises as a form of strategic networking, is also presented. It is very importand for the sector of small and medium hotel enterprises as it helps strengthen and preserve the market position of domestic product, improves the quality through facilitated market performance, and increases market recognition.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Sveučilište u Dubrovniku
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Book Citation Index - Social Sciences & Humanities (BKCI-SSH)