Naslov
Applying the theory of planned behaviour in predicting the intention to implement corporate social responsibility

Autori
Ham, Marija ; Pap, Ana ; Štimac, Helena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 31st International Business Information Management Association Conference / Soliman ; Khalid S. - , 2018, 6544-6553

ISBN
978-0-9998551-0-2

Skup
31st International Business Information Management Association Conference (IBIMA)

Mjesto i datum
Milano, Italija, 25.04.2018. - 26.04.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
theory of planned behaviour, corporate social responsibility, intention, corporate social responsibility in education

Sažetak
Corporate social responsibility is a significant factor of sustainable development and social progress. The purpose of this research, based on the Theory of planned behaviour, is to examine the direction and strength of the influence of attitudes, subjective norms, perceived behavioural control and representation of corporate social responsibility in education (extension of the model) on business students’ (as future managers) intention to implement corporate social responsibility in their future companies. The study is based on the outcomes of a questionnaire completed by a sample of 253 business students.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA