Pregled bibliografske jedinice broj: 9404
Transition and Marketing Strategies
Transition and Marketing Strategies // 2nd International Conference on "Enterprise in Transition" / Buble, Marin ; Hashi, Uraj ; Pavić Ivan ; Reić, Zlatan ; Vojnić D. (ur.).
Split: DAAAM International Vienna, 1997. str. 628 - 632 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 9404 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Transition and Marketing Strategies
Autori
Grbac, Bruno ; Martin, James
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
2nd International Conference on "Enterprise in Transition"
/ Buble, Marin ; Hashi, Uraj ; Pavić Ivan ; Reić, Zlatan ; Vojnić D. - Split : DAAAM International Vienna, 1997, 628 - 632
Skup
2nd International Conference on "Enterprise in Transition"
Mjesto i datum
Split, Hrvatska, 22.05.1997. - 24.05.1997
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Transition; Marketing Strategies
Sažetak
Croatia is going through the process of transition. Through privatization and other legal, political, and economic change, the transition process stimulates new behaviors and reactions that more readily match free market conditions. The results of our research suggest that the enterprises under those influences have changed their strategic orientation in their marketing efforts.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
