Naslov
Role of Innovate Management in Creating Competitive Advantage in Hospitality Industry

Autori
Mikinac, Krešimir ; Ćorluka, Goran

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Scientific Symposium, Economy of Eastern Croatia - Vision and Growth / Mašek Tonković, Anka - Osijek, 2017, 219-229

Skup
International Scientific Symposium, Economy of Eastern Croatia - Vision and Growth

Mjesto i datum
Osijek, Hrvatska, 25.05.2017. - 27.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
inovativni menadžment ; poduzetništvo ; informacijska tehnologija ; zadovoljstvo gosta
(innovative management ; entrepreneuship ; information tehnology ; customer satisfaction)

Sažetak
Entrepreneurship is based on identifying opportunities for innovation and their quickest possible market and economic valorization. Innovations create resources. Innovations lead to the creation of new resources that did not exist until then (or existed, but had no use value), or give new possibilities for using the existing resources. Innovations enable constant raising of the technological level of products, processes, equipment and materials. Innovation is vital for achieving a competitive advantage. Innovation is an important element of the new economy, i.e. the knowledge economy. Innovative management equals entrepreneurship. Therefore, innovation should not be considered as a separate event, but a process. The very concept of innovation has been a household name for a long time. During the last years the use of its semantic meaning in different areas and contents of economic life has been significantly expanded. The management of innovation processes focuses mainly on creativity and enhancement of existing products, services and processes. The aim of the research is to demonstrate the fundamental advantages of using innovation and technology in the context of innovation management in order to achieve competitive advantage. The purpose of this paper is to demonstrate the improvement of production processes as well as guest satisfaction through the use of innovative management methods. The paper uses adequate scientific and professional methodology to analyze innovation developments affecting the improvement of business processes of a company. Both domestic and international bibliographic materials were used in preparing the paper. Also used were scientific methods mostly of classification and description, as well as induction and deduction and concretisation. The growing competitive environment suggests that the challenges facing the management system will be different in the future. Managers will have to create an environment to execute complex strategies. Intensive implementation of information technology in the business system will allow management companies a relatively more effective implementation of strategies and the convergence to objectives. By putting the guest, i.e. the relationship with the guest, at the strategic center, new innovative forms of management functions and concepts are being sophisticated, which will enhance this approach and try to keep the guest for life, with constant delight with their products or services.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA