Naslov
Benchmarking effects in tourism business

Autori
Vizjak, Ana ; Lasinger, Jasna ; Vizjak, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of proceedings Part 2 / Vranešević, Tihomir ; Peručić, Doris ; Mandić, Miroslav ; Hudina, Boris - Dubrovnik : Accent Press, 2012, 595-602

ISBN
978-953-7930-00-4

Skup
1st M-Sphere conference for multidisciplinarity in business & science

Mjesto i datum
Dubrovnik, Hrvatska, 04.10.2010. - 06.10.2012

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
benchmarking in a tourist entity ; origin ; application ; efficiency

Sažetak
The term benchmarking appeared relatively recently in international economies, especially in the economies of the most developed countries, and it has proven very successful in business activities of tourist entities. It is a contemporary economic term which denotes stimulating effectiveness in business activities of a company, in this case a tourist company, with the purpose to increase its competitiveness. This is achieved by co- operation of managers with colleagues from similar companies, or other business entities, through mutual visits, short-term activities in another company, or other forms of co- operation, with the goal to learn about the production process or other forms of co- operation, with the goal to learn about the production process or other forms of activities of another, usually competitive company. This is, in fact, a sort of an education for top managers, with the objective to train them to improve effectiveness in their business entities, and to improve competitiveness of their business entities, companies, etc. This kind of education become very popular in Japan during the 1980's and led to significant improvements in business activities of companies which had used these models of analytical activities. Through the application of this model, managers learned about business activities of competitive companies, and tried to apply knowledge acquired in other companies to their own, which led to improved efficiency of their companies' business activities. The objective of applying benchmarking is discovering internal weaknesses of one'e own company and learning about competitive advantager of stronger competition. The efficiency level of the competition is obtained through data analysis.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA