Naslov
Using the World Wide Web in the Hospitality Industry

Autori
Horvat, Jasna ; Marković, Suzana ; Katavić, Sanda ; Mikrut, Martina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
CARnet Users Conference 2001 : proceedings / - Zagreb : Hrvatska akademska i istraživačka mreža – CARNet, 2001

Skup
CARnet Users Conference 2001

Mjesto i datum
Zagreb, Hrvatska, 24.09.2001. - 26.09.2001

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
WEB ; links ; hospitality industry ; compleete ; competitive ; and cooperative service ; marketing

Sažetak
The potential of using Web sites in hospitality industry is derived from its general use as an information exchange system in the digital age. Performing business over the Internet requires development of the Internet strategy, which can be observed in five basic activities: cooperation, competition, mission, product/services and organizational integration. In this way, hospitality activities evolve in compleete, competitive, and coopeerative activities. The way of preserving authenticity is broad diversification (within a destination) in order to meet the wide range of worldwide demand. The easiest way of achieving diversification in hospitality industry is the existence of many well diversified and professionally connected Web sites as a management tool.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA