Pregled bibliografske jedinice broj: 934870
The Place of Sustainability Marketing Activities among the Objectives of SMEs
The Place of Sustainability Marketing Activities among the Objectives of SMEs // The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry / Rudawska, Edyta (ur.)., 2018. str. 187-215
CROSBI ID: 934870 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Place of Sustainability Marketing Activities among the Objectives of SMEs
Autori
Rudawska, Edyta ; Renko, Sanda
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry
Urednik/ci
Rudawska, Edyta
Izdavač
Emerald Group Publishing
Godina
2018
Raspon stranica
187-215
ISBN
978-1-78754-039-2
Ključne riječi
sustainable strategy, goals, mission statement, sustainability
(sustainable strategy, goals, mission statemet, sustainability)
Sažetak
This chapter will present the findings of research on the place of sustainability marketing activities in the system of goals for contemporary organizations. To begin with, market trends will be discussed, which in today’s world to the greatest extent influence the marketing strategies of small and medium-sized enterprises in the food and drink sector, as well as the challenges such companies face nowadays. Next, a change in the significance of the strategic goals that these companies set for themselves will be discussed. The final part of the chapter will focus on sustainability aspects in the strategies adopted by SMEs.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
