Naslov
SWOT ANALYSIS OF THE REPUBLIC OF CROATIA AS AN INVESTMENT DESTINATION

Autori
Šola, Martina Hedda

Izvornik
FIP - Financije i pravo (1849-241X) 2 (2014), 1; 79-90

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
unfavourable investment structure ; SWOT analysis of Croatia ; competitiveness of Croatian economy ; economic growth ; strategy for attracting investments

Sažetak
The purpose of this article is to introduce the postulates and the methodology of neuromarketing application, from the scientific and professional point of view. Therefore, it offers an overview of empirical research, analysis of techniques used in practise while conducting neuromarketing research, and the effect of their mutual interaction on the economy.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA