Pregled bibliografske jedinice broj: 934385
Service marketing management and reputation of service organization: The case of adult education in Croatia
Service marketing management and reputation of service organization: The case of adult education in Croatia // Proceedings of the 11th International Conference "Service sector in terms of changing environment" / Korunovski, Saso (ur.).
Ohrid: University St Kliment Ohridski - Faculty of Tourism and Hospitality Ohrid, 2011, 2011. str. 378-382 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Service marketing management and reputation of service organization: The case of adult education in Croatia
Autori
Mihanović, Zoran
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 11th International Conference "Service sector in terms of changing environment"
/ Korunovski, Saso - Ohrid : University St Kliment Ohridski - Faculty of Tourism and Hospitality Ohrid, 2011, 2011, 378-382
ISBN
978-9989-179-94-5
Skup
11th International Conference "Service sector in terms of changing environment
Mjesto i datum
Ohrid, Sjeverna Makedonija, 27.10.2011. - 29.10.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
adult education, Croatia, service marketing management, stakeholders changing environment, reputation
Sažetak
In this paper, author discusses the characteristics of service marketing management in public and/or nonprofit institutions of adult education in Croatia and it relationship with reputation of mentioned institutions. The relationship implied by research objectives will be empirically analyzed on a random sample of Croatian institutions of adult education. In consideration it will be taken changing environment in which multiple constituents acting, under which to focus marketing and managerial efforts which consequently affect the reputation of the institutions mentioned bodies, which is an important factor in the performance of these institutions. However, it is expected that the results of this study imply the existence of a relationship between services marketing management activities in adult education institutions and reputation of mentioned institutions, within the specific context of adult education ‘industry’. Special considerations should therefore be applied to the universal applicability of the obtained results in other fields of education.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
