Naslov
NEUROMARKETING – SCIENCE AND PRACTICE

Autori
Šola, Martina Hedda

Izvornik
FIP - Financije i pravo (1849-241X) 1 (2013), 1; 25-34

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
neuromarketing, marketing research, consumer behaviour

Sažetak
With a comparative analysis of the influence neuromarketing has on the promotion of a marketing campaign, this paper determines the technological and general limitations in doing research, which have a direct influence on: product development, graphic design, distribution and promotion of products/services in general. In conclusion, we could claim that neuromarketing is a discipline that represents a quality addition to marketing research, in which the provided data analyses can be used in a way for companies to produce and sell products in accordance with consumer preferences.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA