Naslov
Temeljni turistički zahtjevi - slučaj Primorsko- goranska županija
(Basic tourist needs - The case of Primorsko- goranska county)

Autori
Lasinger, Jasna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The function of management in increasing tourist consumption / Franjo Radišić, PhD - : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2012, 157-170

Skup
8th International Scientific Conference

Mjesto i datum
Opatija, Hrvatska, 03.05.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
turističko tržište ; turističke potrebe ; turistička ponuda i potražnja ; destinacija ; promocija
(tourism market ; tourist needs ; tourism supply and demand ; destination ; promotion)

Sažetak
The tourism market operates through the interaction of supply and demand, which is carried out in a way different to that on the goods market. On the tourism market, tourism supply is separated from tourism demand because customers must travel to the place where the offering is located to consume the service and thus satisfy their tourist needs. Tourism supply refers to the comprehensive offering that is provided on the tourism market. Tourism supply communicates with tourism demand in a specific way. Intermediaries in tourism, which, as a rule, can be found within tourism demand or in the place where the customer is located, have emerged from the need of simplifying contacts, information exchange, and business between tourism supply and tourism demand (customers). Tourism promotion serves to link tourism supply with tourism demand. By using a variety of media and diverse promotional techniques and means, tourism supply is capable of coming into contact with customers, either directly or through intermediaries. Based on these contacts, customers may or may not make decisions about traveling to a specific tourist destination. The job of tourism intermediaries is to intercede between supply and demand, that is, to bring together the dislocated actors at both poles of the market. Tourists are central figures whose attitudes and wishes create and determine needs and behaviour on the market. This fact is a guideline for all actors in tourism supply. To ensure survival on the market and profitable operations, it is necessary to recognize these wishes, needs and wants.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA