Naslov
The risks of innovation: a study of tourism entrepreneurs’ perception and response

Autori
Rodriguez, Isabel ; Williams, Allan ; Skokic, Vlatka

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
26th Nordic Symposium of Tourism and Hospitality Research October 4-6 2017, Falun, Sweden / - Falun : Dalarna University, 2017, 58-58

Skup
26th Nordic Symposium of Tourism and Hospitality Research October 4-6 2017, Falun, Sweden

Mjesto i datum
Falun, Švedska, 04.10.2017. - 06.10.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Risks, uncertainty, innovation process, entrepreneurs perception, networking

Sažetak
Innovation is inherently a risky endeavour, and willingness to take risk is often central to definitions of entrepreneurship. The creation of a new business with the purpose of introducing a new product in the market is a process fraught with risks and uncertainties. These occur along the innovation process or journey from the initial stage of idea generation to development and market implementation, with customers’ resistance to innovation being one of the final and determinant risks. Surprisingly, understanding of how entrepreneurs perceive and deal with uncertainty and risks along the innovation process is still limited in both the general innovation and entrepreneurship literatures but it is virtually “terra incognita” in tourism research. The study explores the risks perceived by tourism entrepreneurs along the innovation process and their responses to reducing or mitigating those risks. The analysis draws on the interviews conducted with 55 entrepreneurs located in Spain and the UK. The findings reveal that the multiple type of risks and their assessment evolve and mutate as the innovation process progresses. The entrepreneurs’ capacity to engage in networking activities with their social environment was found to be crucial for risk management.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA