Naslov
Distinctiveness and quality of University North on the higher education market in the Republic of Croatia

Autori
Hunjet, Anica ; Kozina, Goran ; Đukec, Damira

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development (Book of Proceedings), 27th International Scientific Conference on Economic and Social Development / Bozina Beros, Marta ; Recker, Nicholas ; Kozina, Melita - Varaždin : Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia Faculty of Management University of Warsaw, Warsaw, Poland University North, Koprivnica, Croatia, 2018, 790-803

Skup
The 27th International Scientific Conference on Economic and Social Development

Mjesto i datum
Rim, Italija, 01.03.2018. - 02.03.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
communication campaign, University North, high quality, distinctive, t – test

Sažetak
University North is Croatia youngest university and as such is still in the process of becoming a distinctive and high quality higher education institution. In this paper an empirical research of the public perception of University North is conducted. Three main hypotheses were set and tested using one sample t – test. The results of the research confirmed all three hypotheses, leading to conclusion that University North is distinctive and high quality higher education institution. Also, study programmes on University North are in line with labour market needs. Another conclusion of the study is that University North is well connected with local economy.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA