Pregled bibliografske jedinice broj: 927932
Text Summarization Techniques for Meta Description Generation in Process of Search Engine Optimization
Text Summarization Techniques for Meta Description Generation in Process of Search Engine Optimization // Artificial Intelligence and Algorithms in Intelligent Systems / Silhavy, Radek (ur.)., 2019. str. 165-173 doi:10.1007/978-3-319-91189-2_17
CROSBI ID: 927932 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Text Summarization Techniques for Meta Description
Generation in Process of Search Engine Optimization
Autori
Matošević, Goran
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Artificial Intelligence and Algorithms in Intelligent Systems
Urednik/ci
Silhavy, Radek
Izdavač
Springer
Godina
2019
Raspon stranica
165-173
ISBN
978-3-319-91189-2
ISSN
2194-5357
Ključne riječi
Search engine optimization, text summarization, website summarization, meta de-scription, SEO, on-page SEO
Sažetak
Search engine optimization involves various techniques which web site creators and marketers can apply on web pages with goal of ranking higher in popular search engines. One of important ranking factors is "meta description" - a short textual description of the website which is put inside web page header accessible to web spiders. In this paper we investigate if existing text summarization techniques can be used to artificially build “meta description” for websites which are missing it. Also, we propose a simple query based algorithm for generation of “meta description” content based on some summarization techniques. The exper-imental results and expert evaluation show that proposed algorithm for text sum-marization can successfully be used in this context. Results of this research can be used to build recommender system for improvement of search engine optimi-zation of a webpage.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
Citiraj ovu publikaciju:
Časopis indeksira:
- Scopus
