Naslov
Distribution channels of small agricultural producers - dual role of Internet

Autori
Čehić, Ana ; Oplanić, Milan ; Težak Damijanić, Ana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik radova 53. hrvatskog i 13. međunarodnog simpozija agronoma / Rozman, Vlatka ; Antunović, Zvonko - Osijek : Poljoprivredni fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2018, 99-103

Skup
53. hrvatski i 13. međunarodni simpozij agronoma

Mjesto i datum
Vodice, Hrvatska, 18.02.2018. - 23.02.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Internet, promotion media, distribution channels, direct sales, agricultural products

Sažetak
The main aim was to determine the differences between agricultural producers that used direct distribution channels and those who did not use them with respect to different features of Internet web application. Data was collected through a structured questionnaire which was filled in by agricultural producers who are registered in the Web farmer´s market application. Statistical methods used for the data processing included univariate and bivariate statistics. Results of research show that the sales on-farm are the most common way of direct sales, while vehicles used as road stand was the least used. Significant differences were identified between the producers who use and did not use direct distribution channels with respect to three features related to Internet web application. In the case of the Internet, the results confirm its double role ; as a sales channel and as a media promotion.

Izvorni jezik
Engleski

POVEZANOST RADA