Naslov
Differences among preferences of wine consumers in relation to the wine attributes

Autori
Ilak Peršurić, Anita Silvana ; Težak Damijanić, Ana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik radova 53. hrvatskog i 13. međunarodnog simpozija agronoma / Rozman, Vlatka ; Antunović, Zvonko - Osijek : Poljoprivredni fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2018, 110-114

Skup
53. hrvatski i 13. međunarodni simpozij agronoma

Mjesto i datum
Vodice, Hrvatska, 18.02.2018. - 23.02.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
wine consumers preferences, wine attributes

Sažetak
The paper examined three groups of wine consumers and their relations to wine attributes. A total of 412 respondents were examined, namely winery visitors, wine exhibitions visitors and residents. Data were collected about their preferences toward extrinsic and intrinsic wine attributes. Statistical analysis showed high impact of nine attribute’s, whereas extrinsic attributes of bottle and label design and awards were most important. Intrinsic attribute of recommendation of salespersons was the most important. Significant differences between three groups manifested for residents compared to wine exhibition and winery visitors and for certain attributes. Residents considered sellers’ recommendations most important, while bottle design, label and quality less important.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Ekonomija

POVEZANOST RADA