Naslov
Inovativni razvoj vinskih cesta uporabom nalaza istraživanja preferencija prema vinu
(INNOVATIVE DEVELOPMENT OF NEW WINE ROADS USING RESEARCH RESULTS ON PREFERENCES TO WINE)

Autori
Ilak Peršurić, Anita Silvana

Izvornik
Radovi Poljoprivrednog fakulteta Univerziteta u Sarajevu (0033-8583) 62 (2017), 67/2; 600-612

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Vinske ceste, potrošači, atributi vina, Malvazija Istarska.
(Wine roads, consumers, wine attributes, Malvazija Istarska.)

Sažetak
The creation of new and innovative types of tourism offers intended for segments of tourist demand in a tourist destination is usually left to tourist entities or local tourist communities. Using the institutional capacity of faculties and scientific institutes to create new innovative tourism programs is less common. The research was set to give emphasis to indigenous wines and autochthonous wine varieties and according to consumer attitudes in research to create new thematic tourist itineraries and wine routes. Our main hypothesis was that differences between the population of domestic and foreign wine consumers exists and therefore we have examined two samples of consumers, domestic population and tourists. Further, our second hypothesis was that there are differences in preferences toward wine attributes and wine consumption habits. Research results showed important differences in preferences towards wine attributes between two samples of consumers (local population and tourists). Inside both of the samples differences in consumption were evident regarding gender, age and income.

Izvorni jezik
Hrvatski

POVEZANOST RADA